Browsed by
Tag: #BehaviorModification

Amazon and Facebook: Two Very Different Paths Forward

Amazon and Facebook: Two Very Different Paths Forward

On the surface, not much difference in the Amazon Approach and the Facebook Approach: swallow up everything in your path. If we can’t buy you (Facebook/Snapchat), we will appropriate every new feature you develop and destroy you. Of course, when there’s a product or product line from an outside vendor that’s doing well on Amazon, the company will simply copy it and cut out the middleman.

Variations on a theme.

Not so, it seems, going forward, and it will be interesting to see who’s making the smarter bets. Facebook just introduced Facebook Local, which Wired is calling a Yelp and Foursquare killer and “the only Facebook app you need,” the point being to keep you even more engaged with the site, about which founding Facebook president Sean Parker had some choice words to share this past week, none of them flattering (Sean Parker unloads on Facebook “exploiting” human psychology), giving Axios “a candid insider’s look at how social networks purposely hook and potentially hurt our brains.” Bottom line here: Facebook is betting on a mobile future. Read More...